Life Style

LAAM Fashion Week Season 2 Continues with Retail, High-Street and Designer Fashion on Day 2

[Lahore, 24th October 2026] – LAAM Fashion Week (LFW) continued its second edition in Lahore on Saturday, 24th October 2026,

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LAAM Fashion Week Season 2 Opens in Lahore with a Celebration of Fashion, Heritage and New Talent

[Lahore, 23rd October 2026] – LAAM Fashion Week (LFW) officially commenced its second edition in Lahore on Friday, 23rd October

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Sania Maskatiya All Set to Open LAAM Fashion Week Season 2 with LALEH

The celebrated fashion house returns to the Lahore runway with an exuberant new collection rooted in colour, craft and contemporary

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LAAM Fashion Week Season 2 Unveils Designer Line-Up, and Expanded Runway Programming

Returning to Lahore from 23–26 October 2026, LFW2 brings together leading designers, high-street and manufacturing brands, emerging talent and a

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Sharmeen Obaid-Chinoy Celebrates Five Years of Patakha Pictures with 2026 ‘Claim the Frame’ Fellows

[Karachi, 19th October 2026] Two-time Academy Award-winning filmmaker Sharmeen Obaid-Chinoy celebrated five years of Patakha Pictures, an initiative of SOC

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TGI Fridays™ Signs Development Agreement to Fuel Pakistan Growth

Plans include scaling to 15 restaurants as TGI Fridays continues to expand its footprint across South Asia and the Middle

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L’Oréal Pakistan Advances Local Capability Through Strategic Raw Material Localization

[Karachi – 15th May 2026]  L’Oréal Pakistan announced a significant milestone in its journey toward domestic capability building: the successful localization

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This Beauty Brand Tackles Skincare From The Inside Out

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Rita Ora Goes Glam Two Times at the MTV VMAs

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Smart New Foundations That Will Solve Any Skin Issue This Fall

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